Have a Plan Online Web Business Overview
So you've decided you'd like to go into business on the web, eh?
This article will give an
overview of options that are available for your web business and will help
to give you an idea of what goals should be set for your project.
After deciding to be a web
entrepreneur, the next step is to create a business plan. Business plans are as
essential to a web entrepreneur as blueprints are to a construction
worker. To build a business most efficiently, you must first be an
architect and plan how you would like your business to look, what it will do
and how your goals will be accomplished.
There are many ways a person can
go about making money with the Internet. Options include selling products as a wholesaler or retailer, selling services,
promoting products or services as an affiliate partner, selling advertising, selling
email or demographic information, selling subscriptions to sites and any
number of other ways and combinations of money making ideas.
A good business plan will include details on the service or
products you will be offering, growth goals for your new business,
projected expenses and losses, employee projections, and any other information
you will need to clearly outline your successful business. Though there
are many approaches to the actual construction of a business plan, a month
by month or quarter by quarter analysis is common.
For example, if your online
business will be selling digital items or widgets, you may want to go through,
month by month and estimate the total number of items/widgets you will
sell, the cost of selling these items/widgets, expenditures on
marketing, hosting and overhead, and any other foreseeable factors you can
think of. If within six months you want to begin selling skyhooks as well
as widgets/digital items, this should also be accounted for in your business
plan.
Before moving on to our next
topic, it is important to remember that business plans are constantly
changing. Some of your projections will be difficult to make accurately,
so do the best you can with the information at hand.
How do you market your site properly?
It is a fact that people want to
be successful in their online business endeavors whether it be as a retailer, selling services, promoting products
or services as an affiliate partner etc. If you put time and effort into
creating a website or a business that has an online base, you want it to be
successful. Promoting your website or
product is a great way to help achieve this success. So, the question then
becomes, “how do I market my website
properly?”
There are a few things that you
can do that are cost effective, here are a few steps that should be followed in
order to get the most out of free marketing and advertising venues. This will
ensure the most effective marketing campaign and often ensures a higher success
rate when scaled up.
But before you do anything you
should try and get this step completed, it does not need to be 100% perfect but
it is important to make sure that your website is prepared before you start.
So this is a quick outline of
some of the things you should consider doing to help market your site properly
once it is set up.
·
Firstly,
and you would be surprised at how many business don’t do this or forget, or do
not know how to even go about doing this step. The first thing is to sign your
site up to search engines and directories. Look for the newest, most famous
directories online and list your website with them, as well as the big names
e.g. Yahoo, Google, Bing, Yelp, Xlang,
Dogpile, etc. This is the easiest and by far most efficient way to get free
website visitors for site or promotions. Simply put you have to be indexed with search engines and directories
to be found in search results.
·
Next, identify your forums and social sites relevant to your subject (niche). One of the reasons
that forums exist is because they offer free promotion to everyone. They are
also a source of help and general communication on a topic or subject. Simply
sign up, log in, participate and post actively, and let other people know about
your website in every post that you submit. This is a good and financially
inexpensive way to attract visitors to your site.
·
Press releases stay around forever and ever, I found one that I did when I started on
my very first site four or five years ago, and it still gets clicked even
though that site is no longer around, so you know what to submit to – you got
it. The next step is to create press releases that will be helpful to you. Free
your writing spirit and write a press release that focuses on promoting your
website. This is a free promotion tool
that can be done as often as you like, got an event coming up or a new
service or product, it is a great way to tell the world about what is happening
in your business. Write a short
paragraph and then send it to friends, family, online e zines, article
directories and other sources of media. By doing this, you are almost
guaranteeing yourself massive amounts of traffic.
·
Quality is one of
the last things to mention, but long term is the most important, as it is one
of the things that will keep website visitors coming back, is to make sure to produce relevant, high quality content, articles
or information. Make sure that what you are writing and submitting to
people has to do with what you are selling or offering. As it does not make
sense to have a dieting or weight loss
website, that has content or articles written about home improvement or affiliate marketing. Focus on your particular
area of expertise. Articles can be used as your advertisements when submitted
to article directories and are a great source of free promotion, but this can all
be a bit time consuming.
As more data becomes available
through research and your experience you will be able to make changes as needed
to your business plan. I am of the belief that it is generally a good idea
to make profit projections on the low end to start with. If you believe
you can sell between 10 and 100 items your first month, it is better to plan to
sell only 10, and be pleasantly surprised when you sell 55, rather than to
set your hopes for 100 and fall short of goals that were optimistic but
attainable at the start, but have become unrealistic yet necessary for the
survival of your business. So what I am saying here is being positive is
fantastic, but make your goals step by step achievable.
After you have a good plan for
your business, the next step will be to research your business. But that’s a
subject for another time.
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